How to Grow Your Startup Presence on Social Media?
Since billions of people are connected on social media websites, you are truly missing out if you are not tapping these exceptional resources.
Thanks to their huge resources, startups often can easily keep pace with the latest social media changes to reap a good profit. However, startups typically struggle in this case due to a lack of money and business connections. Having a strong presence on social media is vital for startups. Social media is a place to refine your brand representation and engage it with both current and potential customers.
With so many tools out there, you might think that it is easy to manage, track and grow your social media presence but it is NOT. That is why we have decided to create the following guide with many tips on how to get your startup setup on social media in the right way.
Have a Strategy for your Social Media
Before starting creating your social media profiles, it is important to think about what you want to gain from being active online.
You also need to examine the consistency of your brand across social networking channels. Always remember that every brand has a unique objective and yours should be different than others to stand out.
Choose the Right Social Networks
There are a lot of social networks out there, but it is impractical to manage and update profiles on each one regularly. You will need to pick and choose the right social media channels that are relevant to your business as well as your targeted audience. Developing a real and, meaningful presence on any of them takes time and effort.
The more social networks you are part of, the thinner you spread your resources, and the more difficulty you gaining a following on any of them.
It is best to have social media profiles on a smaller number of networking platforms because you can easily monitor them, keep them up-to-date, and interact closer with your followers.
Respond immediately, build a community by being human
One of the benefits of social media is the opportunity,it gives you,, not just the opportunity to deliver your message to your audiences, but to interact with them and get their feedbacks. With no big effort, you can form real connections which will impact your brand’s perception.
Let your audiences see a softer side, which means often interacting on your social media accounts. If all you do is blast your generic marketing message, people will tune it out. But if you take the time to listen to your audiences’ opinions, answer their questions and address their issues, they will start to see you, not as a corporate “façade”, but as a trusted friend.
Constantly Evaluate Your Social Media Strategy
The world of social media is continually changing and evolving. If you do not change and evolve with it, you will be left behind.All the efforts you put in social media,needs some sort of feedbacks.
This means regularly examining your social media strategy to see what is working and what is not. If your social media service offers an analytics dashboard, use it to track trends. You can also use any one of the several social media marketing tools available online.