SEO Predictions For 2016
The SEO is a volatile industry, and every month something new seems to shake up the scene and forces us to reevaluate our priorities.Few years ago,many SEO best practices would be marketing not work for any website today. You will need to prepare yourself toavoid the multitude of SEO moves that could get you in trouble.
The following are some traps which should be avoided in SEO 2016.
Mobile will continue to dominate
According to eMarketer, in 2015, mobile research has reached the tipping point—at which majority of organic traffic and paid clicks come from smartphones and tablets rather than traditional medium of desktop and laptop research.
Google develops its own ‘Mobile-Friendly Test’ to help us check our websites, showing the importance of Mobile factor.
Local SEO will evolve further.
50% of consumers visit a store within a day of searching on a smartphone.72% of consumers who had searched for local information on a smart phone visited a store within 5 miles (Source: Google, May 2014). And among the 69% of Australians who use social media, 30% of them post reviews. (Source: YP Sensis 2014).
Local SEO has always been important, but in 2016, it will be more important than ever. As competition grows on the web, going local will offer one of the best ways to find your audience.
Reviews and local citations will become more important, and geographic-based searches will become even more specific, serving at the neighborhood level instead of a city or a region.
SEO will ‘merge’ with other forms of Digital Marketing
Those who have been paying attention should recognize that the way you describe SEO has changed in recent times. SEO is very often synonymous now with ‘content marketing’, which says a lot about the emphasis that Google is now putting on the high quality content.
At the same time, a good SEO campaign needs to incorporate social media elements. Currently, social media probably plays a minimal role in influencing directly your rankings, though it likely plays strong indirect roles in doing so.
Google takes into consideration the experience that users have when they are visiting your website. A bad user experience can dramatically damage your search engine ranking.
The search engine will continue analyzing how users interact with your site for SEO 2016. Any sign of bad user experience will devalue you. Google increasingly considers user behavior signals. Factors like page load time, button size on a mobile screen and ad cluttering above the fold all speak to the weight of user experience signals in the organic search algorithm.