The Best SEO Strategies to Implement in 2016
The aim of every company is to be the first on the search engines by typing any particular queries with the minimum cost. The company resort to SEO to be the first on search engines face to their competitor.
If SEO’s work is great, it could mean a significant amount of revenue for its business. At the same time, however, it is also an ongoing initiative. Once SEO’s work generates a steady stream, SEO has to be constantly maintained and improved in order to keep those rankings.
It is important here to note that Google has large numbers of ranking factors with some of them having more weight than others.
In this article we note the best SEO strategies to implement in 2016:
Develop a content marketing strategy
Every website should have a content strategy focused around its top keywords. When you create content such as blog posts, it gives people something to link to. Writing articles is a great way to gain free press and backlinks for your website. Make sure your pitch is news worthy and keep the word density for your keywords respectful to the reader in the spam free zone.
An article with a succinct plot and punchy conclusion can do more than trigger the spiders, it can bring traffic on your website and turn your traffic analytics program inside out from colossal surges if it is done correctly.
Optimize for mobile search and get your website mobile-ready.
In a recent study, GlobalWebIndex took a sampling of 170,000 adults in 32 markets around the globe. The results showed that 80 percent of adults have now a smartphone; the average time spent on a mobile device was 1.85 hours a day (over a half hour increase from 2012).
In 2015, there was a major Google update known as Mobilegeddon. This meant that if you did not have a mobile version of your website by April 2015, you lost a significant amount of your rankings in the mobile version of the Google search listings.
In addition, as mentioned in SEO PowerSuite’s recent guide to mobile-friendly sites, for Google, nearly 50 percent of all traffic is mobile.
Add schema.org markup to your website.
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but leastutilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs).
Google and other major search engines support the schema.org vocabulary for structured data. This vocabulary defines a standard set of type names and property names, with startDate and location properties to specify the concert’s key details.
Recently, Google’s John Mueller, said in a Google Hangout on Sept. 11 2015 that “over time, I think it [structured markup] is something that might go into the rankings as well.”
Encourage social sharing
Social signals, such as the number of times your content is shared on Facebook or the number of links that are back to your site from Twitter, play a role in how sites are prioritized in search engine results.
That means social networking must figure into your website SEO strategy. Maintaining and growing a social media presence can envelope the main page nicely in rank. For maximum impact, maintain an active presence on the social networking sites that are popular with your readers and provide tools on your site to help them share your content.