How we work
You see working software for 10%. You pay most of it when the code runs on hardware you own.
Our service pricing is public. Every build is quoted as one total, and that total is paid in six stages, each a fixed percentage of the quote. Nothing is due for a stage until the stage before it is delivered.
In-page: Payment ladder · Scope boundary · Retainer tiers · Managed hosting
Payment ladder
Six stages, one quote
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10%
Scoping document and proof of concept
Built on our infrastructure. You see working software before committing to anything else.
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40%
Transfer to infrastructure you own
The code runs on hardware and accounts you control. Priced as delivery of value, not as a technical step: 40% whenever it happens, at the start or the end.
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10%
Testing and bug fixing
Against the agreed scope, on your infrastructure.
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20%
Minor changes within the original scope
Adjustments to screens and flows that already exist. See the scope boundary.
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10%
Documentation
Architecture, operations, decisions and a runbook your team can read.
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10%
Knowledge transfer to your subject-matter experts
Working sessions with the people who will own the product.
The 40% stage
Transfer is priced as value, not as a step
Moving the product onto infrastructure you own is 40% of the quote whenever it happens, at the start of the project or at the end. Some clients want the code on their accounts from week one; others want it after the proof of concept. Either way, the moment the product runs on hardware and accounts you control is the moment most of the value changes hands, and the price reflects that.
Why this ladder is on your side
You see working software after paying 10%. If it is not what you expected, you stop there with a scoping document and a proof of concept you can take anywhere. The majority is paid only when the product is running on your own infrastructure, which you can verify yourself.
Compare the usual arrangement: half the fee up front, and nothing to look at for two months. We would rather be paid as we deliver.
Scope boundary
What counts as a minor change, and what is a new feature
Twenty percent of every quote covers minor changes within the original scope, and two of the retainer tiers include them. So it matters that we agree on the line before we start. Here it is, in plain English.
Minor change · included
Changing something that already exists
- Wording, labels, colours, layout of an existing screen
- Reordering steps in an existing flow
- Adding or removing a field on an existing form, where the data already exists
- Adjusting a rule, a threshold, a notification or an email template
- Fixing anything that does not behave as the scoping document says
New feature · quoted separately
Anything that needs one of these three
- A new data model: the product has to store a kind of thing it did not store before
- A new integration: a payment provider, an identity service, a CRM, an external API
- A new screen: a page or view that does not exist in the scoping document
New features are quoted separately at our standard rates, with the same ladder. Most are small; the point is that both sides know before the work starts.
When something sits on the line, we say which side we think it falls on and why, before doing it. No surprises on invoices.
After launch
Three retainer tiers, each including the one before it
Priced as a percentage of the project value per month, with a monthly minimum. The first three months of Support are included with every build.
| What is included | Support | Standardeverything in Support, plus | Priorityeverything in Standard, plus |
|---|---|---|---|
| Bug fixes: fixing what is broken, no changes | ✓ | ✓ | ✓ |
| Minor changes within the original scope | – | ✓ | ✓ |
| Service level: we respond and begin work within | – | 7 days | 3 days |
| Monthly fee | 5% of project value minimum $1,000 per month | 15% of project value minimum $3,500 per month | 20% of project value minimum $5,000 per month |
- The SLA is time to respond and begin work, not a guaranteed delivery time.
- One active change request at a time, queued in order.
- Upgrades take effect immediately; downgrades need 30 days' notice.
- The first 3 months of Support are included with every build.
Add-on
Managed hosting
Attaches to any retainer tier, or stands alone. We run the platform end to end and put an uptime commitment behind it, backed by service credits.
Price
5% of project value per month · minimum $1,000
AI and third-party API usage is billed at cost above an included allowance, stated in the hosting agreement.
Uptime commitment
99.5% monthly uptime
| If monthly uptime falls | Credit on that month's hosting fee |
|---|---|
| below 99.5% | 20% |
| below 99% | 50% |
| below 97.5% | 100% |
Credits are the sole remedy for downtime, are capped at that month's hosting fee, and must be claimed within 30 days.
What we guarantee, and where
We guarantee what we control. The commitment is strongest when we manage the platform end to end, which is the reason to choose managed hosting.
- We manage the platform. Our own infrastructure, or infrastructure you own that was built to our specification with management delegated to us: the 99.5% uptime commitment and the credits above apply.
- You manage the infrastructure. We commit to response times rather than uptime, because we cannot answer for what we do not operate.
- We have no administrative access. Best-effort support during business hours.
The basis of the guarantee
- You get read-only access to everything, plus a logged break-glass account for emergencies.
- Changes to infrastructure, configuration, dependencies or data go through our change process. A change made outside it suspends the uptime commitment for that month, because we can no longer stand behind the platform's state.
- Outside the commitment: your cloud provider's outages, your DNS or network, third-party API outages, changes by your staff, denial-of-service attacks and force majeure.
Monitoring
Monitoring is continuous, with automated alerting and automated recovery for the failure modes we have seen before. Coverage scales with the client base; we say what is covered in each hosting agreement rather than promising more than we operate.
Put a number on it
Describe your project in five short steps and the estimator returns an indicative range, a timeline, and this ladder applied to the range, so you can see what the 10% stage would cost you.